Q: What is a HTML web site ?

A: HyperText Markup Language (HTML), is a language in which web pages are written. HTML consists of a series of short codes typed into a text-file by the site author — these are the tags. The text is then saved as a html file, and viewed through a browser, like Internet Explorer or Netscape Navigator. This browser reads the file and translates the text into a visible form, hopefully rendering the page as the author had intended. Writing your own HTML entails using tags correctly to create your vision.

You can use anything from a rudimentary text-editor to a powerful graphical editor to create HTML pages.

Q: What is a Flash web site ?

A: Flash is a vector animation software, originally designed to create animations for display on web pages. Vector graphics are ideal for the web because they are so lightweight.

Over the releases of new versions of Flash, Macromedia has made Flash more and more controllable via programming, where they have it positioned as a competitor to HTML to build interactive web sites and applications such as an e-commerce store. Macromedia argues that Flash is the way to go instead of HTML because of the following reasons:

All of these points are true, but they can be true for HTML pages as well (except for the vectors). Flash pages can be made to load faster, but most of the time, the way they are designed in the real world, they do not.

That is not a Flash problem, it is more an issue of the Flash developers going nuts with fancy and heavy Flash movies.

Q: What is web site hosting ?

A: While web pages are designed and developed on a single computer, they must be transferred to a server, or host, so that they are available to the rest of the world over the Internet. A host is simply a computer that has a constant, high speed connection to the Internet. Hosting companies rent space on these machines.

Hosting plans can cost anywhere up to $200 per month with some companies, but here at ALL IN ONE STUDIOS we are looking after you and charge an annual fee of $250.

Q: What is a domain name and/or domain name registration ?

A: A Domain Name is much like a trademark or a license. It allows people to find your website by name instead of by number.

It also allows customers to have a much more professional look because their website can be http://www.sample.com instead of http:// www.webhost.com/samplename.

There can only be one of any Domain name in the world. If http://www.sample.com is already registered by another company, then you must find a name that is not yet registered. ALL IN ONE STUDIOS looks after all this for you.

Q: What is search engine optimisation ?

A: The process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user.

It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. ALL IN ONE STUDIOS offers SEO free with all their website designs, allowing for up to 10 keywords to help drive web traffic to your site. We can also do SEO for exsisting websites, call now.

Q: What is content or web copy ?

A: The online environment presents a new range of challenges.

1. Accessibility

The Web is the medium of the people. These days, when every man and his dog boasts their own Web page, we expect to be well-treated on the Web – like an equal rather than a marketing target. We go online to be entertained, or to find information – and, given that most of us stare at a computer screen from dawn ’til dusk (at least), we expect to be given a break.

The answer? Be welcoming to users, and remember: treat them like a friend, not the village idiot.

2. Speed and Interactivity

Users want answers, and they want them now. The Web’s interactivity empowers readers to control their own informational destiny. Provide solid, digestible chunks of information, and glue them together with a navigation that clearly shows users where they can go next. If you don’t, they’ll simply click away.

The answer? Make sure all your content is valuable and easily navigable, and don’t waste users’ time.

3. Comprehension

Your user has taken a few moments out of their day to navigate to your site by the questionable signposts of search engine and link. And they’ve been good enough to turn their tired, bloodshot eyes over your content. Don’t create any more barriers for these weary travellers.

The answer? Use stylistic and grammatical aids that allow your visitors to understand your message and take away valuable information as easily as possible.

Q: What is a pixel ?

A: Short for Picture Element, a pixel is a single point in a graphic image. Graphics monitors display pictures by dividing the display screen into thousands (or millions) of pixels, arranged in rows and columns.

The pixels are so close together that they appear connected.

Q: What is e-marketing (Newsletter) ?

A: An e-newsletter is a newsletter sent via e-mail to subscribers.

This is received by the subscriber as a embedded graphically enhanced visual e-mail as opposed to an e-mail attachment.

Q: How do I know what I need for my business ?

A: Most important item is to find out who your target market is, what do they like, what is the trend, what do they expect, how do I capture their attention.

ALL IN ONE STUDIOS can help you with all of this, please give ALL IN ONE STUDIOS a call.

Q: Where can I get some friendly advise from ?

A: At ALL IN ONE STUDIOS we are more than willing to give you some friendly advise.

Please give ALL IN ONE STUDIOS a call on +61 08 9562 3462 or contact us via email.